Digital Marketing Executive
We are looking for a Digital Marketing Executive to develop, implement, track and optimize our digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing executive will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget. .
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media (esp Facebook and Instagram and display advertising campaigns Design, build and maintain our social media presence Maintain and increase user traffic to Website, E-Shop Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Conduct weekly post-mortem analysis to measure performance and develop improvements/action points for future campaigns Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Requirements: 2-6 years of relevant work experience preferably in consumer retail Diploma/ Degree in marketing or a related field Solid hands-on experience in marketing planning and strategy Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience in optimizing landing pages and user funnels Solid knowledge of website analytics tools (e.g. Google Analytics) Strong analytical skills and data-driven thinking Proficient in copywriting Familiar and fluent with marketing tools including SEM / Google Analytics / Mailchimp etc. Fluent in English and Mandarin (In order to oversee and execute Campaigns, Newsletter, Social Media in Mandarin language) Reporting to: Marketing Manager
Interested applicants, kindly submit your full detailed resume via APPLY NOW 🙂
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