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12 Mar
2015
Full-Time Job for Senior Executive – Media Planning
Job Description
Job Title: Senior Executive – Media and Advertising
Our client provides mobile service for Sri Lanka with pre-paid and postpaid packages. Includes ring
tones, wallpapers and animations. There requirements are as follows
Job Responsibilities-
- Set up media plans in line with overall brand and communication strategy to reach campaign specific goals
- Formulate and implement the media strategy
- Liaise, coordinate and brief agency in a timely manner in the development of media plans
- Liaise with the agency in effective media buying, planning, scheduling and efficient
implementation. - Study and understand consumer behavior / read research and recommend / suggest products and services for Brand growth.
- Continues tracking of competitor media activities and monitor products/service lines to recommend/suggest improvements.
- Critically analyze media schedules and budgets to see the brand fit, cost efficiency and ability to meet set objectives
- Develop/recommend innovative brand related activities in line with brand strategy to meet brand and campaign objectives
- Liaise with cross functional teams and ensure campaign innovations are implemented in a timely manner and a customer-oriented manner
- Set KPIs for the media agency and continuously track same and evolve in par with industry/ internal factors
Qualifications and skills
- Should have a degree in Advertising or Communication from a recognized university
- Minimum 3-4 years of experience in media , experience in advertising will be an added advantage
- A resilient individual with excellent interpersonal and communication skills
- Should be self-motivated and willing to take up challenges
- A versatile team player with the ability to manage projects with cross functional teams
- Hands on experience in basic media negotiations, placements, scheduling and planning
- Sound knowledge in MS office applications is a must
An attractive remuneration package will be provided .
How to Apply
Those interested and meet requirements can mail us your resumes stating the position applied for in the subject field to jobs@jobs4u.lk Or upload your resume on www.jobs4u.lk . For more details you can contact our consultants on 0114389808.665 total views, 2 today